Reviews of anytime fitness franchise12/9/2023 ![]() ![]() He said brand consistency was another essential. ![]() He said the key to buying into a successful franchise was finding one that had a healthy, active online and social media presence and which also gave franchisees the freedom to “do their own thing” at a local level. “You need to really understand the type of customers you want to deal with and you have to be passionate about it - if you don’t know why you’re getting into a business and you don’t want to make a difference, then just don’t do it,” he warned. Peter Harris, CEO of franchise marketing platform Digital Stack, said the most successful franchises usually had the highest levels of online engagement, while poor performers struggled to maintain an online presence at all let alone one that resonated with customers. ![]() In contrast, IBISWorld says the general franchising industry in Australia “has faced challenging trading conditions over the past five years” due to instability in financial markets and “negative consumer sentiment”. “Franchises like Anytime Fitness and Jetts Fitness have undergone exceptional growth over the past five years, attracting new customers with their affordability and accessibility,” IBISWorld says.Īnd it predicts industry revenue to continue to grow, attributing the success of these franchises to increased awareness surrounding health and obesity. Most of those are franchises, with no-frills, 24/7 chains stimulating most of the sector’s growth. While the 2021-22 number would be up on the previous two years, it would still trail the $400 million recorded before the pandemic.Snap Fitness owner Athanasi Comino has had a good experience owning a franchise.Īccording to the latest IBISWorld figures, gyms and fitness centres have emerged as a surprisingly consistent success story in the often fickle franchise game.Īustralia’s fitness industry is worth $2 billion, with more than 4200 fitness business operating across the country. IBISWorld reckons Anytime Australia would have reported about $380 million revenue in the year to June 30, including franchise revenue. The market’s reasonably concentrated, with four players accounting for nearly 60 per cent of the industry’s revenue. It’s the No.2 player in Australia with 17.4 per cent market share, according to IBISWorld’s sector report as at March, placing it behind only Quadrant Private Equity’s Fitness and Lifestyle Group, which owns a bunch of brands including Fitness First, Goodlife Health Clubs and Jetts Fitness. The Australian business, under the Anytime Australia Pty Ltd corporate account, has about 570 locations mostly in NSW and Victoria, and is focused on budget 24-hour gym franchises. Fighting fitĪnytime Fitness is a big multinational budget gym franchise chain, which started in the United States at the turn of the century and entered Australia in 2008. It may be one of the more defensive plays in the sector given its membership prices. It’s also one that plays into the ageing population/increased focus on health trends thematic. Private equity types think of it as a potential COVID-19 re-opening type trade, with the ability to bulk up gym membership numbers after a tough few years for the industry. Should it come up for sale, it’s expected to attract interest given its big position in the Australian gyms and fitness centres market. Stanton Road’s role was said to be exploratory, at this stage at least, but enough to start stirring up a bit of smoke in the sector. Sources said it remained to be seen whether the soundings blossomed into a formal sale process. Street Talk understands boutique advisory Stanton Road’s bankers has been running Anytime Fitness past potential buyers, focusing on private equity shops with pockets deep enough to take on a business estimated to be recording about $400 million a year in revenue and with experience in owning franchisors. So, what better time to be softly sounding buyers for Australia’s second-biggest gym business, Anytime Fitness, which is majority owned by a big offshore parent and considering strategic options of its own.Īnytime Fitness has about 570 gyms on its books in Australia. There’s a bit of warmth in the air, and private equiteers’ thoughts are turning towards getting rigs in shape for summer. ![]()
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